Friday, August 31, 2007

NYI: Marketing/Ads

You might see an increase of NYI logo sightings this holiday weekend. That's because, the organization has put it's 07-08 marketing capaign into full gear. Back is the "We're All Islanders", but you'll also see ad-specific marketing.

If you go to, you'll see a big Islanders add on the homepage of the screen. That's just the start. As the pennent races for the Mets and Yankees heat up this weekend, the Christie Brinkley tv spot will air on both SNY and YES.

College football fan? Yup, you'll see that spot on ESPN, too.

Music lover? Check out WMJC 94.3, B103.1, KJoy 98.3 and 1050 ESPN Radio all weekend for NYI prizes.

I also think we're throwing our traditional ads in Newsday also (I mean the actual paper).

We're All Islanders over here, and yup, we're trying to make you one too (if you're not already).

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