NYI: Marketing/Ads

You might see an increase of NYI logo sightings this holiday weekend. That's because, the organization has put it's 07-08 marketing capaign into full gear. Back is the "We're All Islanders", but you'll also see ad-specific marketing.

If you go to Newsday.com, you'll see a big Islanders add on the homepage of the screen. That's just the start. As the pennent races for the Mets and Yankees heat up this weekend, the Christie Brinkley tv spot will air on both SNY and YES.

College football fan? Yup, you'll see that spot on ESPN, too.

Music lover? Check out WMJC 94.3, B103.1, KJoy 98.3 and 1050 ESPN Radio all weekend for NYI prizes.

I also think we're throwing our traditional ads in Newsday also (I mean the actual paper).

We're All Islanders over here, and yup, we're trying to make you one too (if you're not already).

VIDEO: Christie Brinkley's NYI Commercial

I would normally try to be fancy and place the actual video in the blog, but I tired it and it didn't work out.

Click here to see the Islanders new TV spot with Christie Brinkley. I can call her Christie because I have indeed met her. Very briefly, but it counts.

I think I can speak for every Islanders employee here... We can't wait to see Christie back at the Coliseum this season.

333 Enjoy the picture.

But from an organizational standpoint, credit here is due to Josh Bernstein and the Islanders TV crew for putting this together. Great stuff.