Larry Brooks of the New York Post can be a nightmare for a PR staff because he always shoots from the hip and writes what he thinks. Sometimes that can create headaches when his weekly Sunday Slapshots columns hits the web and newsstands.
I always enjoyed – well, still do – reading his stories and columns. His column today is an excellent example of it.
In a little over 800 words, he spoke about four of the five Atlantic Division teams, analyzed the potential disaster in Chicago and tackled a major point about his beat team – the NY Rangers.
Brooks can be blunt, informative (definitely has the most hokey contacts in the East and this side of the Border) and a lot of fun to read. Unless you’re a PR person for a team in his sights.